For the current us publication the markets, new technology has to newspapers and magazines industry has produced great impact. Network information to the readers speed, lead to the decline of circulation, advertisers began to close websites such as eBay. The same changes also happened in the magazine, in addition, the sluggish economy also led to the advertising investment reduced.
At the same time, electronic readers market is currently step broadly into, from 2008 in 1 million to 2011 in rising estimate of 25 million, so the quantity of books by printing decline. According to the famous international consultancy IHS iSupply report shows, in the next five years, ebook sales will rise 40%, printing book sales will drop 5%. This with ebook prices for printing books has close relationship between 40%.
This situation on publications printing enterprise and printing ink suppliers produced a challenge. Although from now on the market seems to be more stable, but still exist variables. Economic recession, the global financial market is not stable, digital product line and, to publications printing market created challenges. Therefore, the publication of the 2011 ink market compared to the 2010 already appear single-digit drops.
Among them, the rising prices of raw materials to publications printing ink manufacturers produce effect, thus makes some ink manufacturers have to raise prices. In the magazine plate, according to the American circulation audit department provide related information display, since the United States in 2000 after 379 million books circulation magazine dada will appear continue to decline in 2010, magazine circulation of 325 million books, compared with a 14.2% decline. In addition, the newspaper market also is the impact on the market, the American newspaper circulation, from 1990 in 62.3 million a day in 2010 to a decline of 46.2 million, reduced to 25.8%. Meantime, the newspaper species from 1990 in 1611 to 2010 in the fall of 1387, down about 14%.