Printing News
HP will be on exhibition highlight printing and drew profitable new opportunities

January 11, 2012-in 2012, printing and paper druid international exhibition (drupa 2012) on May 3, to 16 in Dusseldorf during the meeting, and in the exhibition, HP will showcase the latest digital printing solutions and application, help printing service provider (PSP) achieve business growth, and to provide a higher value.
Drew and on the exhibition booth HP in Dusseldorf exhibition center is located in 4 exhibition hall, covers an area of up to 53300 square feet (4952 square meters), is the second largest exhibition and drew the booths. At the same time, it is also the biggest in the exhibition booth digital printing technology, it inherits the HP will innovation into the concept of the market.
Perform digital printing commitment
HP graphic print art solutions division senior vice President Christopher Morgan said. "this year, we will promote the digital printing performance up to a new level, help customers will its unique digital production advantage extended to more applications, play a big influence. We will put drew event to display and innovative solutions on the market, and from HP's quick delivery of the event to display new technology and has strong market demand of good to see, the customer records could soon use these new technologies. Thanks to that, HP is the digital printing keep every quarter the growth rate of more than 20% and constantly promote the continuous growth of the client business."

HP booth will show many graphic print art technology, including:
-HP Indigo digital printing presses support high quality HP ElectroInks commercial liquid printing ink, professional photos and labels and packaging application.
Second, HP inkjet cycle printing machine support high-speed publishing, trade and business applications.
Three, HP face print system and a Latex ink and UV ink HP with use, support for multiple tags and billboards, the application.

Four, HP special inkjet printing system solutions can meet the stamping, processing, coding and mark application for high productivity and low cost requirements.

The comprehensive work flow, postpress, service and business development
HP will also showcase complete end-to-end solutions, including new HP SmartStream work process solution; HP Exstream communication management technology; HP network printing and Hiflex technology based on the MIS solution; Senior HP service and support options; And HP graphics art printing solutions partners project members provide third party software and post-press processing system. The exhibition will also showcase for printing service supplier used a complete range of tools and programs, these tools and programs can be through the DSCOOP (digital printing solutions cooperation organization) HP user group and HP Capture business development projects gain.
HP booth is divided into multiple display area, respectively is: conventional commercial area; Photo professional area; Publishing, direct mail and trading printing area; Labels, flexible packaging and folding carton area; And labels and billboard printing area. Print from graphics art industry across different segments of the field to find their own visitors business requirements of the production solutions.
HP in each area are shows a variety of end-to-end solutions, including hewlett-packard partners, HP printing service providers and HP financial services. HP booth will be highlighted digital printing continuous development characteristic--from the pursuing leaflet for low cost and high investment returns for the industry, this is a kind of high efficiency, targeted medium.
Morgan said, "through the help printing service providers to lower the overall cost of printing, providing on-demand and network printing solutions to improve its supply chain, and in the digital printing field for the application and create new business model, we are accelerating the transformation of the whole industry."

(Gold Printing Group)
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