Review just passed in 2011, though facing the international financial environment remains sluggish influence, but China's printing machine industry is still in the boat "beckoning", are general trends. Printing machine industry "1025" planning formulated in 2015 to realize the printing machine gross industrial output value reached 40 billion yuan goal. Into the New Year 2012, this is to carry out the "1025" planning further a year, China's printing machine industry will inevitably have a new momentum. At the beginning of the year, the reporter interviewed China printing equipment industries association and vice chairman of the LiuChangAn and secretary general, 2012 printing machine industry new development trend for the further discussed.
Xi policy support technical innovation
"Looking ahead to 2012, China's printing machine manufacturing is mixed." LiuChangAn think, the good news is, at present, China's printing machine industry has a good development background. First of all, the country for printing provides various favorable policies to guide, such as the national development and reform commission for three years to printing green printing and digital printing major projects to be the central budget key investment support, 2012 third year have entered into; With the general administration of press and publication of the environmental protection department signed agreement, overall arrangements "1025" during the green printing work, in 2012 into deepening development stage; Our country puts forward "cultural power" policies, and such big background for the development of the printing industry also provide fertile survival "soil". At the same time, it was introduced, the development of the printing industry before five years planning is the association to develop, and the printing "1025" development planning is formulated by the government takes the lead, it serves to the promotion of the position of printing industry.
Second, digital printing and printing, printing as digital green emerging technologies and the emergence of new mode of production change, also for printing mechanism made industry opened up a new areas for development, provide the new development opportunity, the industry development track new achievements. 2012 years for these emerging sector, will form a all the manufacturer of the common seizes the market situation, in this process will have high quality brands appeared, and there will be inferior brand of eliminated.
A delight, the domestic many outstanding private seal mechanism through the early made enterprise technology development and a new round of technical transformation, after years of accumulation of rapid growth has entered into, be printing mechanism of "dark horse" made field.
Sorrow market shrinking competition is fierce
At the same time, LiuChangAn talked about, also want to fully see 2012 printing machine industry in our country will encounter difficulties. Now our country global economic environment under the background of the recession, and financial crisis continue to affect, the European Union debt crisis, the international printing market some atrophy. It is well known that some international famous brand enterprise is experiencing unprecedented difficulties. In contrast, these companies have seen our printing market good market atmosphere, as China in succession of its biggest market to occupy, this virtually increased domestic printing machine market competition. Expected in 2012, printing machine sales market competition will be even more fierce, but in China the seal mechanism enterprise will face not made out of the country had the same products abroad nationalization of competition situation, the domestic market that is the international market.
In addition, the digital technology, while for new vigor into the printing industry, but also to the traditional printing industry caused an unprecedented shock, such as ebook and so on the new way of reading for some books in order to reduce printing enterprise, the corresponding printing machine sales have also been affected; Newspaper also suffered in reading the influence of three-dimensional way, although at present in China is not very obvious this effect, but its output growth is slowing in than before.
Tu strengthen innovation actively adjust
With the development of the industry's happiness and sorrow, LiuChangAn discussed, in 2012, the enterprise should pay more attention to breakthrough and innovation. As an industry association party, first will play good government and enterprise communication bond effect, continue to further guidance and execution of the industry "1025" development planning, promote the development of the industry. LiuChangAn revealed a exciting news-2012 printing "Olympic" drew and will be held the exhibition, up to now, China printing and equipment industries association has organize 157 Chinese seal mechanism made enterprises exhibitors, exhibition area of 11000 square meters, is almost twice as many exhibitors area, unprecedented squad. In the joint venture, cooperation, and expanded gradually, the Chinese seal mechanism made strength in continuously strengthened, to enter the international market the positive development, the brand of "made in China" printing machine products to the international printing machine will have an important impact on the market. National brand in out of the country at the same time, certainly will will be faced with a full range of competition. LiuChangAn Suggestions, national seal mechanism should be vigilant the foreign enterprise made from rich countries to national brand intellectual property rights of encirclement and suppression.
Speaking of the enterprise, faced with the crisis, LiuChangAn advice, to seize the opportunity, the crisis into an opportunity for change. On one hand, requests the enterprise needs to notice to the market analysis, clear the development of the enterprise strategy, strengthen to the new technology, new products, new concept of digestion, absorption, timely good enterprise structure and the product structure adjustment, at the same time, it also is to the enterprise decision makers market control ability test. On the other hand, national seal mechanism to further improve their build enterprise of product quality and level, rapidly improve the stability and reliability of equipment, strengthen the leading product market competitiveness and anti-risk ability. At the same time, in the research and development of national product, want to notice adequately intellectual property rights of the establishment, management and use, and actively carry out technical innovation. LiuChangAn says, no innovation enterprise will naturally were knocked out, good enterprise only constant innovation, pay attention to implement international standards, and continue to improve the competitiveness of enterprises, to the competition. But it is the only way to change China "has manufacturing, without creating" situation. In addition, the enterprise should be to strengthen internal management, and to pay attention to the cost control, and timely good enterprise transformation.
