With digital camera household penetration in the U.S. currently at 78%, there is a significant opportunity for imaging vendors to obtain profit from increased consumer demand for photo prints and related merchandise products.
Competition for print revenue is intense. Retail has surpassed home as the predominant printing location in terms of print volumes. Meanwhile, the industry debate continues as to whether or not the increase in digital prints, photo books, and other forms of personalized printed content will offset the decline in film prints, and if so, how quickly this will happen.
The photo printing market is so fluid at this stage that any major developments could radically alter the direction of the industry. Market leaders must be able to aggressively track product and pricing trends, forecast areas of growth, monitor technology breakthroughs, and follow rapidly changing consumer behaviors to improve the consumer experience.
Photo Printing Trends (PPT) offers you the ongoing market advice and analysis you need to make short- and long-term strategy decisions. It features:
