The United States in December 2011 commercial printing shipments for 696 million dollars. A December 2010 dropped $207 million, representing a decline of 2.9%. Deduct inflation factor, the U.S. in December 2011 commercial printing according to the actual by $395 million, a drop of 5.4%. In 2011 the United States annual rate of $8.365 billion, up by $393 million, a drop of 0.5%. Deduct inflation factors, the actual drop $3 billion, a drop of 3.5%.
American business printing shipments in the fourth quarter of 2011 is especially disappointing, year-on-year drop $478 million (by 2.2%). Deduct inflation factor actual by $1.17 billion (by 5.2%). According to Gold Printing Group, American commercial printing will be shipped in the 2012 years was quickly released, should be in total between $73 billion and $81 billion, and the most institutions in the forecast between $79 billion and $80 billion.
Generally, economic go strong to improve U.S. prints purchasing power, but in the present form to see, commercial printing shipments and the relationship between GDP statistics still show negative effect. This means that, although GDP continue to rise, but the commercial printing shipments have fallen. From the actual situation, the economic rise of benign development to printing enterprise, make them from in the plight of vicious competition, this is despite commercial printing shipments is down, but printing enterprise profits but get promoted reasons.
The GDP growth are mostly from digital communication technology and computer technology and related technology. The use of these techniques cost is decreased, the affected area but is rising. Last week, p&g company announced layoffs of more than 1600 people, and increase the strength of the transition to digital. They'll be more than happy to Facebook, this in the last year made great achievements enterprise study.
Last week, Facebook formally submitted applications for listing. It is reported, the company's market value of 10 billion dollars. And in the fourth quarter of 2010 to 2011 during the third quarter, the U.S. commercial printing enterprise profit of about $4 billion. According to the margins of 5%, according to the entire U.S. commercial printing production value is about 80 billion dollars. And the American printing with about 475000 employees, and Facebook employees about the more than 3000 people.
Know the necessity of the transformation, and the time do to customer's interest for the purpose, are becoming American business printing enterprise's key strategic.