The rise of digital printing makes lithography in jeopardy
Science and technology progress with the development of The Times, the rise of digital printing makes lithography in jeopardy. Even so, recent leader from the United States printing association (NAPL) a study show that, although lithography in 10 years, the market share of the continued to decline, but still have the huge market demand. However, printing traders will need to the different printing service, can obtain the organic integration of the more big business interests. According to the American association's report showed that leader printing, lithography in 10 years, the market share of the continued to decline, "without any signs of improvement, no matter how economic prosperity will not change the trend. However, lithography still have $40 billion ~ $50 billion market." Quotes a respondents words, "the publishing industry still holding the old technology in any of the people in the face of results" knocked out. The United States, the study found leader printing association of different size company in the choose and buy the product lithography preference on a significant different. Less than $1 million in sales of the company, only 8.1% of the companies in the next three years to buy a single or double color offset printing machine, 4.8% of the company's going to have to buy four-color offset printing machine, while 25.8% plan to company plans to buy digital printing press. Sales in the $1 million to $3 million in the company, 16.1% of the enterprise has monochrome and double color offset printing machine on purchase plan, 25.8% of the company is considering buying four-color offset printing machine. Consider buying a digital printing presses the number of companies up to 35.5%. Sales of $3 million to $5 million in the company, the three items, respectiely monochrome/double color offset press accounts for 8.8%, four-color offset printing machine, digital printing presses 20.6% 55.9%. Note that in 3 class company, more than to computer direct plate-making technology (CTP) needs are very big, and it shows that, the consumer for lithography process improvement or very concerned about. Sales of less than 1 million dollars in the company, about 20% of the enterprise plan for the next three years to buy offline direct platemaking machines. This is not the impulse of the decision, onto because 36.5% of the enterprise says in the past three years they already have the ability to buy CTP. Sales of $1 million to $3 million in the company, plan or has the ability to buy accounted for 68.8%. Sales of $3 million to $5 million in the company, plan or already have the ability to buy the 69.4%. Obviously, lithography sales in small print providers of the decline is inevitable. Monochromatic offset the joining trader in the sales dropped from 14.4% in 2000 to 3.8% in 2010, many four-color offset sales dropped from 19.3% in 2000 to 12.8% in 2010. But the four-color offset but sales by 4.3% to 6%. The numerical added up to, 2010 of the joining trader to offset printing 22.6% of sales amount, for a total of $37 million. Lithography traders in the increase margin and big folio printing press in supply and, at the same time, still provide little open originally of printing press. Contemporary automation and computer technology enables small folio printing higher efficiency and better quality, speed is faster.(Gold Printing Group)
