Magazine printing is a diversified business field, covers the multitudinous discipline and technology, but there's no doubt that the market is in the rapidly changing. The statistics show that, in Britain about 90% of adults will read a magazine or DuoZhong, in this year, consumers spend in the magazine could be as much as 2.5 billion pounds of money. It was only the magazine printed on the field of the scope of the cover, and her features include a young to elderly people, enterprise to consumer, mass readers to professional readers. But for almost all the printing enterprise, at present is a very difficult period. In the last three to four years, we see the printing enterprise have significantly change the, that's almost like the experience of the real estate market, the bubble sooner or later, this is to break with the printing as well. Wages Some of the famous magazine publisher's department is responsible for the expressed their magazine this field of printing some of the views and prospect. Business spending and magazine publishing magnate John time with many customers media company of the existing cooperation relations, the printing products sales in about 012.5 million pounds. The diversity of printing mode This time, the product's manager John media Matt Jolly said: "we use all kinds of printing mode, but most of the printing business is by using round-robin printing, also have gravure and sheetfed offset-different ways depending on customer requirements and is the most suitable for our work, we also use digital printing, although in share it is only a very small part." Changing market demand "For the demand of work in fixed contract between 50 and temporary workers is than 50, it is because we have many the changing needs of the stability. No doubt are important to us, although this in the business cycle market became more and more difficult. But we provide the service for the customer and supplier from where we got the service quality is the same." "It's hard to understand in the future we need what kind of services, obtain the rights of the core product for we seem to more important. We are very strict, in time in the sense of urgency often in order to meet the demand of the customers. We have been willing to listen to a variety of ideas-new and different requirements, understand customer really interested in." "In 2005, when I just joined the company, John time if someone asks me about how to respond to the changing market demand, I would say we focus on more individuation and targeted business, the facts prove the opposite may choose to be correct, it is based on our customer response. The postage costs is by most customers use personalized no one of the reasons why, because they can through the existing store sales channels to consumers. Personalized although there is not enough profit, but to other different areas of customers may have different effect." "Printing enterprise seems to prices very interested, but I don't think it will be easy to happen. Printing industry is not cooperatives, here filled with competition." Keep a stable cooperation relationship Haymarket publishing house products department manager Gary Charlton: "our consumer products mainly is the rotary printing, and at the same time also blended sheetfed offset and gravure. Along with the change of the magazine specifications is very large, and magazine publishing business will always need diversity of supply." "With the printing business suppliers Haymarket there are very long history relations of cooperation, we put the long-term cooperative relations as high quality, stable fundamental. We have realized the supplier price pressure, we will retain their cooperation in order to improve the precision of the whole industry chain efficiency that we both profit. We believe that success is the best way to cooperation with our suppliers to help them understand our business." Short change for long-term stability "Printing the change of the market will be sustained, mainly in the field. We feel the rotation is a must have the change of pain, but eventually will contribute to the healthy development of the industry for a long time. The price will increase gradually, but in the short term main affect those frequent changeover business to get the market segment the price of the press and provide no profit stable price model of printing enterprises."(Gold Printing Group)
