China digital printing technology is rapidly progress, the printing industry is a reminder that the traditional screen printing and industry and commerce, manufacturers, suppliers had to deal with these, they face problems, and started actively thinking about how to using digital printing technology, and strengthening the core competitive capacity of enterprises. In printing industry, ceramics, advertising industry etc, the design has been enterprise's survival and the core competitive power, and digital technology not only in the process on environmental protection, but also more simplified design for the performance of the material found the rush of discharge gap, rich tension design and its advocates way of life will be thorough popular feeling, and pointed to the design of the heart, will naturally to the market share to return to this pay enterprise and brand. Therefore, at present in the advertising industry, fabric printing industry, ceramic printing industry, the advertising industry, sign industry, digital technology has become numerous enterprise want change direction.
European screen and digital printing association union (FESPA) a survey. The results show that: 2009 year, 50 countries of the 340 digital printing printing enterprise sales has almost 23 billion euros, accounting for 39% of all sales of 58 billion euros. The survey also showed in the future, digital printing the proportion of the total sales sales will continue to ascend, two years will be at about 50%. Foreign digital printing market has achieved rapid development, the market for digital printing and domestic development is relatively slow, one of the very important reason is digital printing can't show batch, personalized advantages. But even so, in this field is also an attempt to enterprise. It also seems to convey a message in: digital printing will and traditional printing, blend in with the traditional printing. Although look from the status quo in traditional digital printing printing enterprise more of a traditional printing business, but a supplement our optimism, promote digital printing to find the application needs many basic elements such as digital environment protection is perfect, digital printing in the value chain gradually. Therefore, to realize the industrial production digital printing in the role and position, the integration of digital printing processes, choose suitable for industrial production of digital printing equipment just is to cater to the needs of the digital age.
Gold Printing Group for digital Printing field development, made a bold prediction.
Predict a: digital printing to become the independent application fields
Digital printing become independent application field, in fact already appeared, and the momentum of development very fast. Although at present the digital printing equipment manufacturers in very implicative that always, digital printing just traditional printing a supplement, but maybe from the viewpoint of technology they look so, but from the point of view of the future application, digital printing can develop into a separate application field, become a out of traditional development mode of the new printing business space.
Forecast 2: printing will pure processing service from to diversification development
Now, printing industry is not so much the competition itself of the competition, printing than it other than the competition ability of printing service, is the competition ability of value-added services. The leading printing enterprise, the competition is no longer printing quality, timely delivery, etc have the content of the convention, because this has been a provide services necessary foundation, now the real strength of enterprises, is printing enterprise in printing and processing services to bring customers outside of value.
Prediction: the packaging for three digital printing
Digital packaging and printing of the global market value is about 60 billion dollars, it is estimated that by 2015, packaging and printing field, digital printing business can account for 10% of the share. Digital printing have very significant advantages, for example can realize zero inventory, and at the same time, digital printing than traditional printing flexibility, can be used as a higher traditional printing of supplement, for single or variable data printing and so on is to do.