Ink jet printing obviously have to leave in the front of the digital printing, in many areas he have replaced the traditional printing, whether the application of cost or printing ink jet printing effect is very outstanding performance. And not long ago people more the ink-jet printing is just as the extension of traditional printing or is added, it seems, inkjet printing has to carry the banner of challenges traditional printing in many markets or even become the traditional printing of the grave digger.
According to foreign industry media reports: at present, inkjet printing in market, Western Europe, including Britain a leading position in 2008 inkjet sales up to 1.2 billion euros. Followed by Asia and North America. To this year, Asia is expected to more than Western Europe took the lead, China of ink-jet printing market after the United States.
With its technical heavier, ink-jet printing advantages are still growing his application. Ink jet printing at present the main application fields are signs, logo printing (including flags, point-of-sale advertising, etc.), according to the statistics, 2008 global ink-jet printing printing production value for 6.5 billion euros signs (among them, the sign that China market value for 1.5 billion euros mark.) , a 57% increase over 2003, it is estimated that by 2013, is expected to grow by 52%. Ink jet printing in 2008 output value of counterfeit prevention printing field of 391 million euros, up 94% from 2003. Label printing ink jet printing is growing rapidly in the field, the 2008 output value reached 867 million euros (in 2003, the total output value of only 355 million euros). At the same time ink-jet printing now has also involved in all the packing areas, such as cardboard corrugated paper printing, printing, flexible packaging printing, label printing, metal cans printing.
As a big country, whether in the commercial printing packaging field, outdoor advertising or industrial field inkjet printing has more and more widely, but at the same time ink-jet printing development is also facing many challenges, especially the Chinese market change and improve continuously the technology and product requirements, how to help customers better seize opportunities to select the most appropriate products, technology, is China's ink-jet printing solution provider of the need to clear.
So ink-jet printing can become the mainstream of the technology industry is not the most important. Solution providers should try to to the market (service providers and consumers) to provide the more thoughtful service, mainly about digital technology advantage and printing ink system and the latest progress. In addition, the only constant effort to develop faster, more efficient and the price lower equipment can attract no choice ink-jet technology service provider. Can be effectively put education training, marketing and product performance improvement together, will directly promote ink-jet technology in China the application of the market.