In the middle of October in Vienna world press conference and world editor BBS, newspapers around the world and press association issued a report says the DTP, 2010 global print newspaper circulation, for 519 million, more than 2009 of the statistics 528 million down 2%. How, this number can reflect the global trend of the development of the publishing industry. However, it is said that the loss of circulation decline can be increased digital reading for readers, because the newspaper in online expanded the circulation.
Newspapers around the world and press association (WAN-IFRA) since 1998 has been engaged in the publishing industry the development trend of the research work, the report DuoGe gathered 200 national survey data. Yet in the 2011 years of research, the change of the previous method, the eyes focused on choosing out of the 69 countries pharmaceutical packaging, the nation's newspaper circulation and advertising income can account for 90% of the global industry.
According to the survey, 2010 years of newspapers worldwide increased 200 to 14853 species. However, with free of newspapers in decline, the global of newspapers can fall flat. All over the world of consumer spending in the newspaper difference is very big, developing Asia market to the consumption of the newspaper in increase paper packaging, and have relatively mature western market in the paper consumption have fallen.
Since 2009, Asia Pacific newspaper circulation increased 7%, Latin America newspaper sales growth of 2% on the same period last year. But the Western Europe in general circulation newspapers fell 2.5% from the same period, eastern and central Europe fell 12% in the same period. Newspaper circulation in North America fell 11%, the overall fell 17% in five years. Although digital reading readership in the increase, but the online advertising revenue and can compensate for the losses from print newspapers dropped and the advertisement is concerned, the newspaper still have more than other media communication effect.
It is said that, the newspaper advertising revenue by global recession hit the huge packing trade, but last year its fall in slow but. Over the past five years, worldwide newspaper advertising revenue dropped 23%, but only down 3% last year. As the world's largest advertising media, TV advertising last year's funding for $180 billion, the newspaper advertising for 97 billion dollars before printing process was second, followed by Internet advertising $62 billion, $43 billion of magazine ads and radio advertising $32 billion. Among them with the Internet advertising speed for the fastest growth in Asia, its annual growth of 22%, and TV advertising growth 11% lithography, newspaper ads increase of 3%.
Japan's highest sales newspaper, the average each newspaper circulation of 461000 copies. Australia row in second place, and the average each newspaper circulation of 162000 copies. A newspaper reader most areas for Iceland, every day about 96% of the population are in a newspaper, followed by Japan (92%), Norway, Sweden, Switzerland (82%), Finland and Hong Kong (80%).