John Kennedy think abuse capital letters will cause his antipathy, like Simon Garfield in his book "for myself by" as described, which of them in 2007, fired a whole article E-mail using all capital letters writing staff, the reason is not close the job requirements. :
Printers in the selected font very carefully, but for many businesses, organizations, and personally do not mind that. In the work, Garfield of from A to Z of the beginning of key words will unravel the mysteries toppan.
A is Apollo 11 (Apollo11), on July 20, 1969, Neil Armstrong when Neil Armstrong () and Buzz Aldrin (Buzz Aldrin) on the moon moved at A human space exploration of the important step. They on the surface of the moon with a flag, collected some rock samples, and left a monument, Futura with capital letter: we represent all mankind, come here for a peace trip.
B is cruel (Bestiality). Although genius is always going his own way, but the Eric Gill and his cruel experiment really let make DuoRen boycott his Gill Sans printing font, but this does not affect GillSans as a great font existence. Church of England said: will draw the font used in church need of books.
C is Calibri font, the world's most widely applicable scope is also Microsoft (Microsoft) system default font. And this one font maker-the Dutch printer Lucas got only a very little return. He designed the font because when he goes to school on page 5 think is very ugly, and handwritten aspired to design a beautiful fonts.
D is drown (Drowned). By Thomas Dove font bookbinders Cobden-Sanderson of private Press Press the Dove was set out plans. Shocking is that he will design draft as a heritage presents for his partner mark Walker, and Thomas Emery Thomas it thrown into the river Thames, people familiar with the Thomas spent three years to put those font and are thrown into the river plate, he often went out at night, using the peak time to cover up the plate into the river's voice.
E is light, a near the Hill and Birmingham, building, the area is John Basque Wells (John Baskerville)-Basque's designers of the font in 1775-was buried place. In 1827, the body of the Basque Wells in the gravel pile is found, he has been under secret buried in the Birmingham densely cemetery, soon after was moved to another again in a cemetery.
F is Football font. It has become the unity of the World Cup, have been used as design font Spanish football shirt coat the fonts. The font is by Brazilian designer Yomar Augusto for adidas brand design, inspiration from the World Cup in South Africa with a ball game Jabulani.
G is Graffiti (Graffiti), the art form can often in the street for inspiration font designers to bring infinite phenomenon, called "boring of the little boy" (Bored Schoolboy) the font, was scrawled in science to appear on the metope of the building.
H is Helvetica font. This no Roman fonts by Edward hoffman (Eduard Hoffmann) and Max meters "(Max Mieidinger) dingell in the 1957 design out, since 1980 is widely used in each aspect, has a long history, can say the word body is everywhere.
There was once a New York designers try to Helvetica font in no case for a day, but he found this font has penetrated into every aspect of life.
I take IKEA IKEA is (). In August 2009, ikea decided to replace their has been used, change font Futura font Verdana (a by Microsoft in 1996, creating the English font). This kind of sudden change font brought extensive influence and a lot of people feeling, experts say this is the main reason for the change is to let the public lenovo and globalization of homogeneity Microsoft.