Along with the country the environmental protection requirements to the environment, and part of the escalated the pollution caused by the production enterprise were asked to move out of the city, belongs to the lower limit of the traditional printing pollution industry also among them. Move out of the city to enterprise is a "double-edged sword". Although the move with the enterprise have expanded scale, money added equipment, expanded capacity, but distance of their clients more and more far, forming the such as logistics distribution cycle extended, the absolute number of order to reduce, the more dependent on big customer. In order to solve these problems, now some of the printing enterprise set up offices in the city, designed to take live, and then will receive used the delivery YinChang printing printing live. But it also can appear construction delay production accidents. Now, digital printing technology to move away from downtown YinChang provides a solution, which can realize YinChang again with customers "zero distance" contact.

Using a digital technology transformation

The development of digital technology to the traditional enterprise impact, the spread of the Internet change the traditional media of use and value. Today, printing enterprise faced an unprecedented crisis. But information shows geometrical multiples of GDP growth, the value of the continuous rolling up, also to bring all kinds of printing enterprise opportunity. To meet these challenges, digital technology to urbanization printing enterprise is an inevitable trend.

"The use of digital technology will traditional enterprise transformation for urbanization enterprise, although not shorten the YinChang and the absolute distance between customers, but can shorten their information exchange in the relative distance, help printing enterprise gain time and business opportunities." The economy) technology Co., LTD. Vice President ZhangShuXin accept the Chinese press and publication in news reporter said in an interview.

Compared with the traditional enterprise in digital printing technology, after renovation of the urbanization printing enterprise at the original traditional printing on the basis of business, still can widen to the demand publishing and personalized printing and so on small batch printing services field. This added value of products can increase, to provide enterprises with differentiation the way of existence. And this is precisely at present graphic quick print shop as a coveted "cake".

Traditional enterprise using digital printing technology resources integration, after the transformation of urbanization, the enterprise, is like on the fly wings, will be so far away from the traditional enterprise to and city "zero distance" contact. It also broke traditional enterprise production, marketing, service three separate natural state, through digital connection, three will produce the intersection, mutual penetration, so as to produce new vitality. Urbanization enterprise will be printing enterprise transformation is of vital importance to the development of the step.

Changing the traditional marketing model

So what has characteristics of urban enterprise? ZhangShuXin introduces digital printing technology and have the close to the customer, through the electronic commerce and the network and other advanced communication method can also be more convenient to provide services. In addition, the enterprise can also through the digital technology to printing better control, for example of color accuracy and consistency, so as to ensure and improve the quality of printing quality. At the same time, the application of digital technology not only can close the distance between the enterprise and customers, also can draw near the city office and factory in the distance between the original, let the model of communication more smooth. ZhangShuXin said, it is more suitable for current customers widely used by demand situation. Network And because the quickness of digital technology, enterprise can shorten the time of debt collection. For the integration of the business and developing the also plays a role in promoting. And this is also accord with a country for printing industry tends to environmental protection, green policy requirements.

He said, printing enterprise to move out of the city in the most difficult are focused on the timeliness and logistics, digital printing technology application for printing enterprise is a effective added. On the one hand printing enterprise can expand their business category; On the other hand, the enterprise existing live, suitable for printing classification of the digital delivery digital printing, suitable for traditional printing mode of delivery of the traditional printing, this makes the enterprise more flexibility, natural greatly enhanced efficiency, time limit and logistics for all the time for, also can ensure the original printing machine to work more effectively.

And all kinds of printing enterprise system management software can also improve YinChang between different departments of the coordination of efficiency, and this is more important to change the printing enterprise business model.