In a bankruptcy boom, publishing industry.
As of now, the CEO of international journal union said in today's world the characteristics of the media is spread and the spread of digital media era. Culture communication is often the human civilization, digital publishing is an important impetus to the spread of culture content of China.
Humans today's era is to read the ipad, iphone terminal to the spread of this the time, age and transmission newspapers and fixed PC computer is an entirely new concept and mode, it returned very fierce, a book, a TV or a magazine can get through this network cover all over the world, through its platform to read it to the latest version, with the traditional compiling method is different, means that any time, place, terminal can present network covers range.
Last September 28, BBC website the really important news: established in 1922 of the world's most influential readers abstract in English, by the government take over bankruptcy, the reason is the huge impact by network. The second case is the "New York times, last September 8, the chairman of the board delivered an important speech," New York times "will be on a time not printed, such influential newspaper announced a moment of electronic printing [termination wikipedia micro bo], show that the carrier, this kind of traditional publishing way is a transformation.
We speak of the the New York times headquarters in 2005 to Beijing, the President jiang zemin met him, and he with Bill Gates discussion, this is world class heavyweight figure. "New York times stopped printing is publishing the undisputable fact, because of the New York times, the paper paper advertising problem of environmental protection issues to the people to bring a lot of thinking, in in April of the famous famous Christian science monitor recently announced the news", since April 2009 to stop print newspapers issue, the only issue on the network.
These will explain a problem, now reading age and mobile reading terminal era. The existence of a paper by the great threat.
Second, the spread of mobile digital publishing.
Human beings are to move forward, I speak spread era of the mobile world towards it is to point to have read, the strong reading terminal terminal of the ipad, iphone functions like this, and not the domestic press makes the reader such form of the concept reading terminal. The terminal reading is an important impetus culture communication, is also to economic, technological and cultural integration for content. Mobile number appearing age is a new type of social relations, is a new business model, and it is a new important economic and social culture spread know the Internet type fusion form. This time we publish unit can 24 hours straight to the readers and the social public provide around-the-clock, all the media all sorts of ways of communication and reading.
First I speak of the United States, and the traditional publishing industry is, the electronic reader prospective market reflect the popular trend, the United States sell Ipad reading $140 and is cheap, China like this ipad2 reader can only buy wifi version of, can't get 3 G, 3 G version of the sell to 6200 yuan, it is a very powerful terminal reader in our country is very expensive,'s cheap in the us. Traditional press almost all group for end the use of total reader is not very clear, it will be difficult to talk about fusion and direction, and this is the soft rib of the publishing industry.
The current development of the ipad, terminal reader and the iphone, on the same day light daily, the top, you can see the video, and can be read books. Penguin press, news corporation and so on as well as many publishers to make his plane in the base and reading terminal reading, they are not mess with the reader, they all over the world famous brand shops and brand operators make. Now we speak today's hand-held terminals reader you say it is a tablet computer, it isn't, it is armed with terminal reader, it has already become read news, watch television, and so on the important tool for reading.
From the United States to see, the national geographic the reader's digest have carried out in ipad tablet computer and other issues.
In April, 2010, and apple's ipad tablet computer mission listed one month after the ipad, through reading the Wall Street journal, users to 640000, and access to the great returns. Network, electronic reader, and intelligent mobile phones and other poor not out of new media, is the traditional developing direction and trend of the press.
Three, digital publishing new trend.
The rapid development of foreign digital publishing began in 1995, and in the 2000 years later, with individual PC and the spread of the Internet, digital publishing experienced a leap. The flow constraints, perfect and the DuoYuan based on the network services to become a main body text. This this laid the western countries the solid foundation of digital publication, especially in Britain and the United States.
China's Internet true to the public, from 2005 years before and after the start of the broadband penetration. In the ten years before, China's Internet is absolute elite media and small all the media. In China's Internet service, the knowledge content and knowledge service is very small, and the proportion of av multimedia, network game, public community soon became protagonist. From the network game to the publication of the mobile phone analysis shows. It is not difficult to understand, and based on ideas spread, cultural inheritance, based on text forms of digital publishing is always marginalized.