According to the UK printing industry association (BPIF) according to the latest data, the printing of the annual sales of 14.3 billion pounds, has become the world's fifth-biggest printing. Britain has about 10500 printing enterprises, 10500 employees.
In recent years, the printing industry recession, mainly because of the financial crisis since 2008, and digital media competition, make the public demand for printed matter. It is estimated that the European printing enterprise has decreased by about 10%, the number of our golden group think Britain is similar.
Digital printing media onslaught "danger" and "machine"
The printing of two developmental disorder - 2008 financial crisis and the impact of the digital media, to arouse people's thinking.
Although the financial crisis will one day be the past, but competition from digital media keep down, its will decide will produce what kind of printing products, and how to produce these products. Successful companies will be those that recognize this, and act accordingly. Fortunately the UK printing industry in to adapt to the digital technology has a good record. If we look at the development process in the field of commercial printing, Britain had a large number of printing enterprises adopting digital printing technology and created the new products, make up for the deficiency of the traditional print down. Digital short version printing printing and personalized printing products prove to be profitable, other applications including custom photo books, special magazines, etc, serving niche markets and from published books, suitable for all kinds of application of wide format printing is being seen as strong growth area.
In addition, the emergence of digital, seems to have remind many printing enterprises, the transition is imminent. The Internet has been around for nearly 20 years, it was clear that the electronic media publishing are under strong shock. Statistics show that from 2011 to 2015, the newspaper printing of the compound annual growth rate of 3.1%, books and periodicals printing for - 2.2%, magazine printing 3.3%. Like newspaper, because publishers increased transmission channel, the magazine's print circulation has dropped in general.
Electronic media in the past few years, the pace of development is very significant, and there are no signs of slowing. It is estimated that by 2016, Britain will have nearly 80% of the population using the Internet, and this is bound to affect the people's demand for print and accompanied by other prints will play a role in the development of communication technology, the printing industry does need to find some new points. Can't ignore is that the generation of the Internet, make some production of paper products based enterprises has experienced a lot of pain. Demand for brochure, for example, 2011-2015, which is expected to have a negative average annual compound growth rate of 14.8%. The circulation of Britain's national newspapers are falling, in some areas was down about 30% over the same period last year. But the Internet has also created some new products for the British very successful printing enterprise.
The UK printing status displays a remarkable characteristics, that the success of a business directly to consumers, they through high-profile publicity channels such as TV online sales print. Over the past 10 years, Britain has an online greeting card company Moonpig, do very successful. The company's success naturally inspired its imitators, such as FunkyPigeon. And in the field of online business printing, printing.com has also been a domestic rivals can rival Vistaprint. These innovative company is to provide services to thousands of UK consumers, and shows others how to use information technology to create new business requirements.
For the success of the business I mentioned above, the digital printing in which plays a vital role. Since 2008, the digital printing in the huge advantages - live short version printing, faster turnaround, on-demand, personalized response, etc, has helped more and more traditional printing enterprises through the economic difficulties. The current printer, ink and post-press processing capacity improvement is constantly expanding the scope of the application of digital printing. According to the forecast Pira international consulting company, from 2011 to 2015, the British compound annual growth rate (CAGR) of digital printing will be around 10%. The development of digital printing has created a new publishing market, encouraging the publisher for the special interest group the niche magazines.
How the PSP to MSP
In Britain, what we see is the printing service providers (PSP) to marketing service providers (MSP). Sales and Marketing Department has always been the biggest buyers of commercial printing, it doesn't change. Change is the marketing personnel expect of printed matter. Today, print only the various channels of communication between businesses and their customers, one of which we usually call a multi-channel marketing or cross-media marketing component. Each channel has a different advantage, and with the passage of time, there will be more channels of communication. This situation brought marketing service providers (MSP) is a challenge, also brought opportunity. The challenges are:
First, understand the customer's business, know the customer's customer is who, and how to sell to their customers.
Second, they need to know the Marketing Department can choose the other communication channels - how they work, what are the advantages and disadvantages.
Third, they need to understand how the printing with other communication channels work together.

In the past, the printing enterprise only need to care about, don't mind what print, print out then flow to where it goes. The MSP today, on the other hand, pay more attention to propaganda activities rather than the print itself. They may be from the Angle of the printed matter contact these activities, but they need to know about print and how to cooperate with other channels. They don't need to become experts in all ways, but they must be able to provide solutions with customers, to meet the marketing demand.
In 2011, the British printing equipment sales of about 815 million pounds, by 2015, that number would drop to 780 million. In general, this kind of circumstance of the change reflects the printing. Offset the decline in sales, and with the improvement of digital printing machine, industry investment in the digital printing in growth. In the digital printing equipment suppliers, one obvious trend is a lot of suppliers to help clients understand and adapt to the changing market, their sales process is not only sell equipment, also marketing support to the customers. And return to the UK printing industry, we also face another challenge, namely, population aging brings increased at an average age of workers, and difficult to attract young people. Today, the UK has taken corresponding measures. Such as the UK printing industry in 2005 launched the initiative of PrintIT! . PrintIT! For the British middle school teacher to provide the latest design of teaching material, to show students in today's "high-tech" printing can provide a large number of challenging, exciting career. Since its launch, participate in more than 110000 high school students.
PrintIT! Is one of the key elements of a "pairs", the process of print media companies and local schools are encouraged to establish cooperative relations, and to encourage outstanding students will be able to consider professional engaged in the printing. In addition, for today's UK printing enterprise, can produce excellent environmental certification is necessary. A recent survey shows that 53.3% of people think it is very important for them to win orders. More than 60% of the printing enterprise that get the certification is the basic requirement for now. 66% of the printing enterprise with environmental management system or corporate social responsibility policies held more than 50% of the printing enterprise ISO14001 certification. (Gold Printing Group)