According to foreign media reports, market research firm eMarketer statistics says, American adults spend the time on a mobile device is growing 30% in 2010, up to 1 hours and five minutes, than printing magazines and newspapers combined, they spend in the latter the total time only 44 minutes.
EMarketer estimates, although American adults watch all digital content, including the network video, the time is growing, but they still watch TV programs in increase traditional time, including live TV show or recording DVR or DVD in the program. In 2011, the average every adult spent four hours every day in the traditional TV 34 minutes watching TV and video, the figure is 2010 years increased 10 minutes.
American adults spend on the Internet and mobile devices are also on the increase of time, up 7.7% and 30% respectively increased. In 2011, the American adults spend on radio and printed publications of the time is 2010 fell. The audience in TV and digital spend time increase, meaning they spend every day in the media of the overall time also increased, has now increased to 11 hours and minutes.
American adults spend the time on a mobile device is growing 30% in 2010, broke through the 1 hour mark, to reach 1 hours and five minutes. It also means that American adults in the time spent on a mobile device now than printing magazines and newspapers combined, they spend in the latter the total time only 44 minutes.
EMarketer company is in the comprehensive analysis of various investigation and research based on the data of making these estimate. TV and video included in the traditional TV to watch any form of video, and all of the network video activities were classified as Internet category. Audiences in all sorts of media the amount of time spent, it is to point to all U.S. adults, but not only refers to all media users spend the time. If an audience in a hours in both watch TV programs, and also in online, so he watch TV programs for 1 hour time plan, Internet time also plan for 1 hour.
Although viewers to watch TV programs that quite a long TV advertising, but figures advertising spending also cannot reflect the consumers in the length of time in this area. For example, people spent on the mobile phone of the time, they take in all media accounts for 10% of the total time, but mobile advertising spending all media lack of advertising spending by 10%. Although people spend the time on the mobile phone is mainly for communication activities, but smart marketing staff won't disturb their activities
On the other hand, newspaper and magazine advertising spending accounts for the proportion of all media advertising spending, will be far more than they occupied every day of the readers the proportion of time. One of the part of the reason might be the problem of advertising effects-a showcase magazine advertisements and the original newspaper advertisement to the spread of digital advertising than much faster. But, eMarketer company also hinted that, along with the advertisers in order to attract consumers of eyeball, continue to be advertising spending from these printing media out of go out, the print media to create advertising revenue in the process may encounter a lot of trouble.