China Printing Solutions-China printing and packaging manufacturers often because of the smaller and low status in the negotiations, has no better a say in pricing, higher than other industries in the business activities in risk, therefore, how to cultivate customer loyalty becomes one of the most important problem of the printing enterprise must consider.
Customer loyalty can be divided into behavioral loyalty, loyalty and emotion loyalty.Behavior loyalty means customer repeat order of actual performance out behavior, sense of loyalty is refers to the customer will have order intention, emotional loyalty is the customer satisfied with the attitude of enterprises and products and services.A combination of the three customer loyalty is customer products and services to the enterprise credibility evaluation and evaluation standard, is the enterprise of the important indices for long-term profit potential.
Loyal customer is the enterprise important resources, based on the principle of economics, 80% of the wealth is created by 20% of the stable customer, so the increase of customer loyalty to the enterprise means that guaranteed a stable income.Old customer repeat order, the enterprise income rising at the same time, the maintenance of customer cost in constant decline, related studies have shown that the cost of maintaining an old customer only equivalent to 30% of the cost of developing a new customer, customer value with time and gradually expanding.Old saying said, the customer's mouth, enterprise's legs, loyal customer is the enterprise of free advertising, a satisfied customers tend to pleasant consumption experience tell others, trust each other between customers, the benefit of the enterprise in the spread of this continuous good things get promoted, also subsequently increased visibility and reputation of the enterprise.
At present, the Chinese printing and packaging market is in the midst of the integration period, enterprise between spell equipment, technological, spell price, in short in the use of various resources and means to eliminate the others, strengthen ourselves.But in a sense, really play a decisive role in the competition to see who has more loyal customers.Because, management science, the research results show that there are long-term loyal customers of enterprise and has low production cost, high market share compared to the enterprise, has more competitive advantage.Can say, who has more loyal customers, who have the industry's future.The concept of customer loyalty in recent years has brought to the attention of the Chinese printing and packaging enterprises.
(Gold Printing Group) |
