China Printing Solutions-For traditional print media, the living conditions grave is tangible.But as it is generally accepted that print media are faced with cold winter, the development of the American magazine industry in the near future but showed his ushered in a new round of spring.Let us to look at the magazine industry in the United States, to count them in a "print is dead" in the way of existence.
1: niche positioning bright prospects
In the first quarter of this year the American magazine industry appeared a lot of new faces.According to the New York post reported, this period in the United States, there are 45 first, such as "Dr. Oz good life" and "the capital of New York", etc., and only 27 new magazine published in the same period last year.In addition, "sesame street" magazine and newsweek muckraking for the magazine industry to create a piece of optimistic outlook.
For the emergence of these new faces, media discoverer, President of Switzerland, eidur gudjohnsen believes, "regional magazines of Niche media group" the road to Austin, and Hi - the Torque of the trolley action of example shows that at present many magazine positioning more Niche, this for the target audience segment after more meaningful.
Aside for future development of print media pessimism, the magazine industry giant, ideas and vision media group, the founder of nicole vogel to show the world the print media has multifunctional direction development, to meet the different needs of the audience.Vogel in Seattle, Portland and Houston has successfully set up monthly, in vogel's view, today's print media is still a dazzling star, to be reckoned with.Vogel magazine did a report about "why" Houston is superior to Dallas, the report sparked debate between through social media in the two places."We can do a lot of way to a city in the best side show to the audience."In her view, "each city has its own characteristics, the news also has a regional".
2: high quality content remains the magic
It is reported that in the first quarter of this year the American magazine industry besides founded in quantity is higher than the same period last year, the quality of the magazine is also improved.
The mainstream media, and advertisers have discovered that in the growing digital media era, print media to maintain advantage.Such as Hearst corp. 's "the Dr. Oz good life" magazine for young women with Branche, and Niche media group to build the Austin road, are all with high quality content to improve their competitiveness and influence.
For the print media, simply provide news and information service is not enough, we must attach importance to the depth of the content.After the reader through the web site to browse news, they will spend an hour or more time in the magazine.If you want to do this, the magazine must fluctuate in the content.
3: a new platform to readers
In the digital age, the development of a variety of media forms, create new media platform also magazine industry when dealing with the challenges of the important measures.With the development of mobile terminals, magazines have also launched their own client and electronic version.
Makes the magazine the multimedia platform is the key to its development strategy, because people in addition to the hope that in the content of the magazine to see quality, also need to own mobile electronic devices to obtain timely information, such as brand recommendation and guide.In addition, the magazine will make full use of social media to attract the reader to pay attention to their own websites, and can carry on the real-time tracking of breaking news report.For the magazine industry, compared with the traditional paper magazine, take advantage of new media platforms can provide readers with more rich content, to improve their competitiveness and attention, the loss of readers to come back.
In the continuous development of technology of media, form is also in constant innovation, followed the traditional readers in changes in the way of receiving information, etc.They is no longer a single group, so you need to press for different types of audiences to multi-channel transmission.Vogel said, though their readers are still include those using the commuting time to see the magazine, but this is not the only target audience.They have with a variety of media platforms to different types of audience to provide different forms of information, such as cooperation with television, transfer their own content to the audience through the television platform.China Printing Solutions-
(Gold Printing Group) |
