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China Printing Solutions-European number printing companies continue to shrink Short version printing into the mainstream

2014/7/29 10:15:24
China Printing Solutions-In recent years, Europe continues to shrink, the number of printing enterprise workforce also is not optimistic.However, when some large orders for printing enterprise scale show a decreasing trend, while a few printing enterprise choose through technology upgrading to meet customers' ever-changing needs. 
Compared to previous years, the current European customers for templates demand higher switching speed, the short version and variable data printing live more demand.Walk the forefront in the market some of the printing enterprise in such a rapid development of the market environment has suffered from the first bite "fat", although this change has been steadily accelerating, but the printing enterprise insisted that still need to spend more time and energy to make full use of various resources to achieve more efficiency.Such as the latest printing technology, production quality to achieve the best using workflow makes printing more efficient equipment and so forth. China Printing Solutions
The short version printing gradually into the mainstream
At present, the European region of short version printing or instant printing (JIT) living thing needs is very obvious, this also shows that the printing enterprise in the process of actual production processing of print number consistent with the actual needs of customers more, it also brought help for enterprises to effectively reduce the production cost.Like sales selling points of publicity slogans, digital printing technology has been in many fields as a highly efficient "pronoun", in some cases, the printing enterprise can guarantee in a shorter period of time at the same price for delivery to the customer the same standard of print.
Although people have begun to gradually realize that print under the circumstances of cross-media development is constrained, but digital printing technology applied to expand the pace never stopped, print advertising is still other media powerful competitors, and the European region in this way propaganda enterprise strategy on the number of customers has been increased steadily.
Paper printing market challenges
Although the European economy in the second half of 2013 when a brief recovery, but the decline in the traditional printing (not including packaging and printing) trend has never so good and no change.Almost can be confirmed that the regional economic downward effect on the printing industry is absolutely sell at a discount greatly, and the transmission way of information in the earth-shaking changes.Just as expected, different products have different market in Europe from print to digital transformation of the whole media market is very apparent.Both trade, entertainment, education and dissemination and promotion market, digital media can obtain benefits far better than print media. 
In addition, the change of the information market demand for printing market has also had a huge effect.By the end of last century the rise of the "paperless office" campaign to make computer office liberalisation is expected to bring far more than previous forecasts.Such as the rapid development of Internet and smartphone makes printing need to face the challenge of more and more. 
Traditional equipment development limited
At present, the tradition of the European equipment suppliers are still faced with multiple challenges.Traditional offset printing equipment printing enterprise "shrink", obviously love in rotary offset investors have also become a handful of the equipment.With the continuous development of packaging industry because it is over, time flexo machine and gravure press and other packaging equipment sales sales leads to the "spring". 
In addition, investment in digital printing machine for pick up.This from Germany some mainstream printing equipment manufacturers have announced in collaboration with landa, developing the new nano digital printing presses is evident.At the same time, the next five years with the rapid development of ink-jet technology, digital printing equipment sales will be greatly increased. 
In general, from 2013 to 2018, printing equipment sales in Europe is expected to year 0.2% growth, after four years of sales will amount to 5.2 billion euros.Among them, the way of using traditional printing (not including the packing) printing will decline 9.5%, at the same time, the digital printing market share will be more and more big, the printing volume is expected to market share from 9.5% in 2008 rose to 19.7% in 2018.China Printing Solutions
(Gold Printing Group)
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