Large format digital printing industry is developing rapidly in recent years, with the optimization and upgrading of industrial structure and large enterprise merger, acquisition and reorganization, the industry was completed in less than 20 years luxuriant metamorphosis from immaturity to maturity.Although the number of companies in this industry, new business is a handful, but there are still some interested in digital printing technology companies active in this market segment.
At the same time, once the display image and the main technology in the field of visual communication large-format screen printing technology is in constant lost their market share.Due to the lack of innovation, the technology has gradually become a supporting role, but because of its cost advantage is more obvious, so will also gain a foothold in the market.
The emergence of electronic display is based on the technology of flexible electronic large-format printing industry is currently one of the greatest threat.In fact, the electronic tags on it had begun long ago with large print for the market, its market share has not only significantly increase.In the long run, the flexible electronic technology seems to be more can meet the demand of field of signs, but ironically, digital printing after years of hone finally overcome traditional printing, seemed to be replaced by another kind of digital technology, electronic display.Of course, this kind of display to compete with printing products, first to solve the problem is cost.
Compared with the digital printing market, in 2008 the outbreak of the global economic crisis hit for silk screen printing market is more serious.Silk screen printing factory shipments fell sharply in western countries, many enterprises are also gave up the investment in technology, especially the old technology.However, as the economic rebound in 2010, the size of the printing market back to more than 2008 levels, although the screen printing market share continue to slide, but speed was significantly slower.
According to smithers, international companies forecast, large-format printing market technology transfer will continue a few years time.Screen printing market share dropped from 30% in 2011 to 22% in 2017, and the proportion in silk screen printing on print factory price will be decreased from 36% in 2011 to 24% in 2017.
As these are mainly caused by digital printing house has the advantage of - digital printing job preparation time is short, short version printing of low cost, fast response speed, quality stable and has full digital workflow.In addition, with the improvement of printing reliability enhancement, productivity and cost reduction, digital printing also won more customers trust.The combination of all these factors have made the application of digital technology and market obtained the unprecedented expansion.
In regional terms, digital technology of screen printing technology to replace occurred more frequently in Western Europe countries.Because these countries to pay more attention to environmental problem, and the UV curing ink jet technology and latex resin ink printer products to accept more earlier.Although other countries are also trying to chase trend, but they significantly behind the western countries in terms of digital.The silk screen printing market of North America in the last century 60 s to 70 s has achieved unprecedented development, until now, silk screen printing machine utilization is still very high in the region, and to a certain extent, make slow the extension and penetration of digital technology in North America.Because the generally high printing on print runs and market demand for personalized product is low, the printing of North America market still is given priority to with traditional printing technology, and with the development of digital technology and the change of market demand, especially in western countries is becoming digital technology a new generation of UV ink printer and latex resin product development.The printing enterprise for silk screen printing machine utilization rate continued to decline, and the usage of digital devices are coming up.
(Gold Printing Group) |
