We usually called "season", is based on the size of the business, the production and business operation work busy degree to distinguish.In fact, this distinction has great respectively.One is the situation of the personalized consumption gradually reveal, products in the off-season is focus on the development of individualized product, the market segment of the peak season;The second is "marketing" work involves a lot of links, business of the off-season, to work on "marketing", it is peak season;Three is the production of off-season is management and operational mechanism constantly summarize and improve the peak season;Four is no "off season" mentality, moderate "relaxation" help keep the "combat", but if in the "off season" mentality completely relaxation slack, even in the next season comes, take a long time to adjust and affect the operating performance.Therefore, even in the so-called "off season", the enterprise staff, especially business management mentality, behavior, not light.
Therefore, how to "win" in the off-season, the printing enterprise is very important.General enterprise in the face of the off-season, basic will take the following measures:
1, across-the-board
Printing enterprises, especially state-owned books and periodicals printing enterprise, understanding and using of machinery "is directly proportional to the input and output" principle, each season has become extremely strict approval of expenses, the misuse of performance appraisal.By contrast, check with the post work of idle busy standard, whether the results did not matter much.All jobs open belly "spectral net" in peak season, all season "hungry".In the production of off-season do a lot of work, the results obtained will not be due affirmation and encouragement, don't give treatment of management technology backbone of appropriate tilt, is bound to damp down each department in the off-season work enthusiasm, and even lead to brain drain.
2, the layoffs
This situation is particularly prominent in private printing enterprises, the production peak season when hiring blindly, one to the off-season is desperate to firing people.Sustainable development of the enterprise need skilled staff, the contribution of human resources is far greater than the contribution of capital.Arriving in the off-season, the practice of a large number of layoffs, will increase the mobility of employees, to bring the quality of products is not stable and the management of discontinuous, even is a decline in the degree of corporate brand, invisible loss may be caused by far more than layoffs the savings.
3, team slack
Team feel after the peak season of hard should have a relaxed time, down to undertake, during rest, to prepare for the peak season.Prepare, actually often shape with the sheep.Wait until the season comes, caused by off-season visit frequency decrease business personnel and client relationships unfamiliar, easy for competitors to develop, business people long lazy also could lose some approach, the opportunity to sign the bill.
4, off-season prosperous do
Enterprise survival and the development of the fundamental goal is not to change the product, but to gain more market share and profit.Moderate "off-season prosperous do" mentality and measures, will help improve the off-season business.But if ignored the law of overdraft resources, both to sacrifice immediate benefits, also not long-term interests (such as the improvement of market share, etc.), will only do big list but blindly pursue the so-called "off-season prosperous do" effect, to the enterprise, the industry will be a kind of hurt.
Do sales season, the off-season market.Gold Printing Group that should see the off-season in the following way:
One is to have a new perspective.
Off-season also contains a great deal of market opportunities, some business people at ordinary times can't see the eyes, little reception customer, their business and enterprise off-season may also just the stagger, if the off-season can accept, can help enterprises to survive.These opportunities point forever will only be left to those who are good at thinking, good at opening.As long as change the perspective of season, is bound to find the key that opens the door to "off-season best-selling".
The second is to have a new way of thinking.
In the off-season to exploit market, earnestly strive to increase some new customers, the peak season comes, even if no longer go to exploit market, business can also be improved.
Three is to have the new mechanism.
To the season as a whole to consider, to establish risk control mechanism.Mainly on the enterprise own processing when production season, season orders a large increase, part of the order or the order can be part of the process, to meet the requirements of the product processing enterprise other OEM, for foundry enterprises should give appropriate profits, otherwise, the foundry enterprises may prefer underworked or unwilling to help.Even their own enterprises outside the processing link to earn much money, others help you hold the customer, for the long-term development of enterprise is also very beneficial.
(Gold Printing Group) |
