And the rise of printing for consumers to buy business CARDS, posters, invitations, presswork cost, saving more than half (like a box of double-sided color card in the past, about 40 yuan, now only 6 yuan).Traditional printing generally avoid scattered small orders, to undertake a similar in addition to high cost, low production, delivery and distribution services are also a lot of problems.When the us version printing with low price and convenience of online orders, delivery within 24 hours, and the advantages of the home delivery service, all similar print orders is concentrated to the version of the printer.
Add printed version of the mode of operation is people abandon I take damage type innovation model.Every innovation, must be the original thought, theory, technology, such as a major breakthrough, and put forward new ideas, theories, techniques, etc., innovators is to take the initiative to capture each big enterprise discarded by the market.And the rise of printing, almost completely accords with the situation.
Printing price is low marketing breakthrough
And printing in addition to damage to business CARDS, posters advertising products such as price, on the whole marketing practice is also different from traditional printing.
The model for Internet commerce innovation.Good online trading mechanism to be established, including the standard version, product specification, paper, printing color, operating software and formats, open price and distribution system, advance payment loan mechanism, etc.These mechanisms for small and medium-sized enterprises and individual consumers is very easy to place the order, let the printer can add up version of the production.Online trading in addition to save a lot of marketers and fees, also because of the advance payment shall be made in cash or cash transactions and cash balances, can avoid more bad loans.
Market and the continuous development of innovative products.Traditional or printing products are business CARDS, posters, invitations, etc., gradually develop to desk calendar, calendars, brochures, etc., then to photo album, book, etc.The characteristics of these orders are small, personalized.Or printed version of the business or involved in conventional publication printing is also possible.The future of printing service will also gradually towards the international.
Low price and disruptive innovation can make money.In traditional print cost analysis, raw materials account for about 45%, direct labor and manufacturing costs accounted for about 35% ~ 40%, gross margin is only about 10% ~ 10%.Orders through many a mickle makes a muckle manufactured by us version, to streamline processes, improve efficiency, even in printing enterprise product price, management benefit also have, this is printing than traditional printing money.
Saving the cost of equipment material to streamline production process
Equipment and raw materials.Buy the most appropriate automation equipment (control ink, changing edition, online color correction, etc.), digital equipment, the pursuit of the most appropriate quality and low cost of raw materials, is to pursue the best efficiency and future production targets, and at the same time to achieve the lowest cost per unit, again by and specifications of products, paper, the standardization of standard color and finishing homework, let us printing company equipment and raw materials suppliers may be required to supply less than 20% of market value, or printing so produced internal economic benefits.
The production process.Us version industry after the online order processing, including on-line quality control and exception of product management, and then the automatic version, CTP publishing, after printing after the machining process, finally to do each order production processes and distribution management.Do a good job in addition to these good IT technology, the pursuit of the best efficiency of each equipment and production targets, to set up the standard operating procedures to reduce quality problems such as the high cost of product management, reduce the exception is the focus of management.
Marketing production personnel More cash balances
Organization management.Traditional printing accounted for about 75% of the company's total number of production personnel, management, marketing personnel accounts for about 25%, management marketing expenses accounts for about 8% ~ 10.5% of the business turnover.From printing to see the nature of the organization structure, marketing and production personnel should less than traditional printing company, but the online operation, network management, Internet marketing and service staff is increasing.If the system architecture is complete, in theory, service 1 million people and 1 million people organize manpower is generally low.
The financial aspect.Insist on using advance or cash on marketing sales, therefore, should be able to have quite a lot of cash balances.Use these cash balance from the accounts receivable turnover, inventory turnover, or the total asset turnover, is higher than traditional printing enterprises.But from the point of fixed asset turnover, and printing is not the long version of the orders, its efficiency is the difference with the traditional printing co., LTD.
(Gold Printing Group) |
