In the packaging printing industry, no one can accurately predict the future trend of development.Today, whether it is brand suppliers on the requirements of environmental protection, or ordinary consumer demand changes to stimulate the progress of the technology of innovation is of great urgency.Although just packing box packaging ideas still exist, but in the form of packing and production methods is undergoing subtle changes.Many packaging companies are starting to use digital printing technology, and some of the early companies have to apply this technology to the daily production.
Digital printing technology in the future will replace the current common mode of traditional flexo printing in the packaging area?Or can this technology and traditional way to effective integration?The current packaging industry environment may for provide the premise for the development of the digital packaging printing technology.
From the point of commercial development of printing, digital printing technology into the packaging first, and will eventually evolved into one of the mainstream technology.Commercial printing enterprise to understand the trend of the digital printing technology is more thorough, thus realized at first will be the first to eat crab can create new opportunities.Characteristics of high value-added, quick short version is created for the enterprise high profits, when traditional printing quantity began to gradual downturn, digital print volume has been increasing steadily.
Commercial printing enterprise in the past as well as the current in the face of digital printing technology of packaging printing.No plate-making, short preparation time and live a fast and can handle switch variable data and colour of excellence makes the technology seems to be promising.
High adaptability is digital printing technology successfully occupied the key factor for the commercial printing market.This advantage applies for the packaging industry, especially obvious features that can handle a variety of substrates, flexible packaging, paper, and can easily cope with hard plastic three areas.With digital printing technology continues to advance, the solutions are already on the market at present can be successfully applied to the film, plastic, folding carton and corrugated paper and other fields, the processing of all kinds of tissue paper is better to traditional flexo machine.
Early commercial printing enterprise's challenge when adopting digital printing technology includes work process and solution after printing.Today, many workflow and post-press manufacturer has launched at the same time can be used in offset printing and digital printing system solutions.
The application of the good foundation
Like commercial printing enterprise using digital printing technology has a large number of reliable initial order, now some early into the digital printing technology of packaging enterprise also gradually begin to see the benefits.Along with the continuously penetration of the technology in the field of packaging, the advantage of digital printing technology will be more obvious, and the working process after printing system under the carrying of performance is more stable.
Compared with the commercial printing competitors, packaging and printing enterprise in ten years ago already has a mature and independent technology.In terms of design capability, brand sellers demand now prefer to complex and efficient product design, this for the development of digital printing technology in the field of packaging.While commercial printing enterprise need through a long period of time training of sales team, and then to advantage of digital printing to persuade customers to business development.
At the same time, in response to a variety of templates, packaging and printing enterprise far more sensible than the printing business enterprise to deal with.
At present, the long printing still is the choice of most companies, packaging and printing field but the short version of digital printing and the advantages of the fast switch have opportunities have behaved very clear.At the same time, flexo machine for the long version live parts printing provides the advantage of high quality and high efficiency, and also set up their own role in the development of the future.And commercial printing for many corporations, offset press need to have a large number of orders to operate, and the profit margin is very low, so if you want to create new growth point for the enterprise is relatively difficult.
Packaging and printing enterprise will be obtained from commercial printing enterprise through digital road experience, this is better for them to define how into played a significant role in the digital printing, anyhow will accelerate the rapid development of digital packaging printing industry.
Upstream and downstream demand matching
With commercial printing enterprise with all walks of life customer, packaging and printing enterprise customers are mainly composed of brand suppliers.In the 21st century, globalization solutions, hyperplasia of sheet is tasted, reduce cost, personalized needs, all of brands and consumers really demand is prompting the packaging enterprise change through innovation.
The solution of globalisation.Progress of the development of the international market, which requires packaging enterprise international network can provide customers with any number of uniform standards of quality and color print.
Item hyperplasia.Each product will have different versions.Customer demands in the different languages and also each has its own characteristics, it becomes more challenging.Packaging and printing enterprise to deal with the short version live more and more, they also can only through the current high-speed printing equipment processing long version live parts.
Reduce the cost.The influence of the economic environment that everybody had to work hard to reduce the cost of the supply chain.Digital printing can achieve rapid delivery, save for the enterprise inventory pressure, at the same time can choose printing shop nearby.
Personalized demand is obvious.Current market interest in the personalized printing is very strong, which requires the enterprise must be able to live a fast switching.At the same time, each distribution shop also need different versions to adapt to the different needs of customers.
In short, the consumer very interested in a short version of the quick implementation of printed matter, appear more diversified demand for products of packaging materials, the print quality and color is can hope to rival traditional printing processing products.If you understand the packaging enterprise in choose the advantage of digital printing technology today, it's like yesterday is commercial printing.Looks like, the digital printing technology represents the packaging and printing enterprise future opportunities.
Accurately define the future strategy
By understanding the current development trend of packaging industry and commercial printing enterprise in the past, packaging enterprises can prepare for the future.If you didn't start in this field at present, it is time to consider the digital printing technology.This is mainly because the ability of digital printing technology has to meet the requirements of the current market economy under pressure can help enterprises to reduce costs, fast printing, inventory minimum, in line with market innovation concept, can deal with a variety of short version live, can provide personalized printing, color matching and present good effect.
Through these advantages, packaging and printing enterprise to be clear and strategic plan for future growth areas.The current brands the demand for product packaging will be more emphasis on individual characteristics.Personality and the future development of packaging and printing has huge potential, only use digital printing technology can be realized at an early date.
(Gold Printing Group) |
