Printing is not a new business model, about 10 years ago, and there are sporadic attempts.So, the mainland and printing market situation how?
In recent years, the traditional printing industry market is saturated, the printing enterprises received orders to reduce gradually, under the fierce competition, the printing enterprise facing falling profits.And us printing because can make full use of offset printing area, mutual apportion printing costs, the attention of printing enterprise.
From geographical point of view, or printing enterprises are mainly concentrated in the main city of south China, east China and north China area, densely populated, with plenty of HuoYuan, convenient logistics and printing market is competitive, printing can get development in these areas.Henan province is China's important railway traffic hub, is also one of the country's most populous province, the provincial capital of zhengzhou is close in the northern city of a model in the development of printing.Since 2008, concept and business model or printing was introduced into the local, after numerous commercial printing enterprise first to enter the market, and quickly figure out the relatively mature pricing, order, production and logistics distribution system, and have high profit, but not for long, in addition to the characteristics of minority can rely on the Internet to make enterprise, more close printing enterprises in an increasingly severe survival plight, gross margin and even only about 5%.Zhengzhou merely by hing printing market to the mainland of microcosm, and printing of "zhengzhou phenomenon" in mainland China is not alone.The mainland us printing market while scale expands unceasingly, but the profit space is getting more and more small.
Look from the scale of production, the main or printing absolute annual turnover in one million yuan to ten million yuan of small and medium-sized printing enterprise, in recent years, the transformation of pressure, also began to have a few annual turnover reached one hundred million yuan level of printing big shots in this market, and began to explore more chain, cross-regional marketing model, to form a national chain of printing system.More than 90% of henan and printing market dominated by small or printing enterprises.In addition, we also noticed a phenomenon, and printing more successful enterprises are mostly done with the printing as the main business, and even do other business, also met separately set up a printing enterprise, independent operation.Printing enterprise manpower, financial and material resources if not focus, it is easy to cause capital chain rupture, and printing requirements cycle is short, high production efficiency, this and general printing business management pattern is completely different, it is difficult to compatible.
(Gold Printing Group) |
