China digital printing industry after more than 10 years of development, to precipitate a wealth of experience, practitioners for the future development of a more clear and rational understanding.And some in the industry have predicted that "the digital printing will replace offset printing" is different, the digital printing experts think: digital printing will be used as the supplement of the offset printing, screen printing and flexo and competing.Such a position in line with the development of China's digital printing. At the same time, the industry also increasingly recognize that, unlike other printing method, digital printing will bring fundamental changes to the way the production, transformation and upgrading to provide more opportunities for printing.
In 2013, the digital printing in the field of multiple applications are making good progress.Especially in some large traditional printing enterprises, make full use of their own financial advantage, good working process, a lot in the development of digital printing.
In the field of label printing, the current domestic many label printing started trying to digital printing, digital printing equipment manufacturer is mainly aimed at the field of aircraft, a success.Again, such as wide width inkjet printing, because it can adapt to a wide range of media print, realize people's infinite originality, application scope is more and more wide, the floor tile, wall paper, textiles, electronics and other fields play an increasingly important role.
Digital printing performance overall positive in 2013, but it was not all plain sailing.Especially for quick printing enterprise, it is unusual for a year, has experienced a variety of difficult situations.Some companies started with architectural graphic, influenced by the urban construction and real estate industry regulation, development speed slow, have to seek other business areas, and even to his line;Is affected by the traditional printing enterprises to enter the digital printing area, and set up shop used to investment, small quick printing shop squeezed between, some mainly production-oriented digital printing equipment fast printing enterprises have to sacrifice profits, but its high equipment investment, relatively thin capital base, under great survival pressure.
In addition, in March 2013, the first China printing electronic business conference held in Beijing and be successful, network printing, personalized, become the hot topic of discussion.But due to various reasons, printing companies expect "taobao" time has not come, especially last November 30, tu (closed sparked the personage inside course of study discussion and reflection on the network printing development model.That does not mean there is no future for the network printing, but it is still at the starting stage, need more exploration.
In a word, digital printing transformation a long way to go.The New Year, digital printing in on-demand publishing, label printing, paper printing, printing industry and other fields of application will be more mature, and is closely related to our life.For future development, the printing enterprise should pay attention to the application of digital printing technology, rational investment, should broaden the thinking, innovative thinking to guide practice, seeking breakthroughs in operating mode, to get a good return on investment.
(Gold Printing Group) |
