Network printing (Web - To - Print) the name first appeared in the late 1990 s, with the development of network technology and the popularity of network applications gradually formed a convenient way of printing.Domestic strength, have the courage to explore, clear the future developing trend of printing enterprises, engaged in traditional printing and digital printing, pay close attention to network printing.Printing enterprises to carry out network printing, then, do you have any tips?
1. The comprehensive consideration of niche, a variety of factors such as their own advantage
Carrying out the network printing, printing enterprise itself should be considered for which niche, the development prospect in this field, the enterprise of their own advantages and can create new value and other factors, don't be fooled by "cake".Image printing, for example, China's large population, each person to do a photo album, there are billions of photo album, don't be fooled by this huge data printing enterprise, but need to consider their own business can occupy a share in the market, how many of your customers why they choose us, and through what channels to be our customer, how to carry out business layout to achieve the expected rate of return on investment.Electricity network printing chosen the main project, often like ordinary electricity, from the initial segment of the market, expand to more success niche.
2. The accumulation of resources is indispensable
Most of the printing enterprise try water network try holding the attitude, but after all the network printing can take many years, if the enterprise did not background and accumulation, reckless foray into is quite dangerous.Image printing is the accumulation of customer resources, and printing is the accumulation of continuous orders demand, on-demand publishing and printing is the accumulation of books and sales channel resources, so no matter which one into niche, accumulated resources are necessary.
3. When in Rome, do as the Romans do
China's business model to do as the Romans do.Such as the problems of small orders of printing invoices, a lot of customers not only for invoice and to reduce prices, listed on the printing enterprise and standardize the operating model will certainly invoice printing enterprise, some private printing companies tend to avoid invoice, this makes the management of the cost of the tax point problems become the factors that affect us printing enterprise competitiveness, this also an embodiment of Chinese complex business environment.In addition, the digital printing equipment cost difference is very big also, gray and available equipment quotation, the unit price is paid by the piece will have difference.So, to overseas successful network printing pattern, domestic printing enterprise must not completely copy, it is important to do as the Romans do. (Gold Printing Group) |
