Since 2001, four consecutive trips to the exhibition in the United States, Chicago is printing exhibition is scale more and more small, from the initial eight four pavilion, pavilion shrink to four years ago, this year only one pavilion; Secondly, the traditional printing equipment suppliers almost every exit exhibition, less volume, and relatively expensive expenses to the forced suppliers to choose the exit; Three is the lack of new product launch to let a person eyes a bright, even a little window, also is in the last year drew the printing or in May this year Beijing printing exhibition on the appearance of; The influence of the four is to visitors to reduce, the exhibition in the weakened, held every 4 years cycle (Drupa) in Germany, the United States (Print), Britain (Ipex), Japan (Igas) on printing, besides drew ba almost all has become a regional exhibition, held in London on printing or next year will be more humble; Five were held during the fair lack of form a complete set of lectures and BBS, the most emphasis on your industry development trend of the attention is not enough.
According to the characteristics of their own efforts to meet the needs of the market, is the foundation of the printing enterprise exists. The exhibition tells us: in the face of the challenge of electronic media and the Internet bring business form change, printing industry is faced with how to go next. Chicago on printing whistle sounded the transformation once again.
The scene point
Exhibitors scale and new product launch is considerations are two important aspects of success, the exhibition this exhibition, on both counts. All traditional printing equipment suppliers almost did not get use maximum offset printing presses, yet only Japan komori company launched a KM - 1 inkjet digital printing machine, it marks the traditional printing machinery manufacturers took to the traditional printing equipment and digital printing equipment and system of the road. Exhibition of global companies are represented by American institutions, not as usual from countries to deploy large Numbers of workers in response to the visitors from different countries.
Most popular the exhibition booth when Israel Scodix, because since last year drew and launch a large number of new digital printing equipment has yet to have new breakthrough, while Scodix brought glazing for digital printing products, color, local bump value-added services, such as increased the bright color for the products. Although this equipment has appeared on printing exhibition in Beijing, but on the bright spot of the few this print exhibition seems more give prize. Equipment at the scene of the rotation, get the sample for the customer in an endless stream, see the visitors were surprised at the device's performance, the market always favor innovators.
Although there is only one hall, the exhibition of China printing equipment manufacturers, but not a few, the gaussian to tianjin from Shanghai electric acquisition Eva such listed company, especially after printing equipment manufacturer is common, they are trying to move towards the world. In addition, by China printing industry association of visitors to the exhibition also bring a stream of people, but the lack of Chinese professional explanation brought inconvenience for further communication.
Lack of popularity of the Chicago on printing full description: traditional printing in the developed countries and developing countries facing grime. The former economic recession due to the economic crisis and the rapid development of digital printing led to the traditional printing recession; The latter is due to the rise of the middle class, demand for traditional printing continues to grow. China is probably somewhere in between, traditional printing is both affected by export capacity is greater than the market demand, the equipment utilization rate is declining, there are no further breakthroughs, digital printing business areas slowly one side, and small and medium-sized printing enterprise in the face of competing, still advocates the new equipment in tradition to attract customers, so despite the utilization rate of equipment is insufficient, but the enthusiasm of the equipment is still high. This way of thinking, of course, should be a cause of reflection.
Printing enterprises need to accelerate the transformation
Shocked by the bad of the traditional printing, digital printing in the United States in the field of commercial printing proportion rising equally shocking, the most critical is the printing of marketing is changing, in printing enterprise to enhance the market awareness; To take the initiative to combine with network, the path of development of e-commerce, To go crossed the road to development, to meet customer demand as the goal of the enterprise.
America's largest printing companies, when he was not changing? Their business scope expanding, from the previous independent production to independent production and to the outgoing single-phase combination. Can say, in the face of the impact of digital technology, printing enterprise is becoming more and more don't like that kind of single to accept customer orders to traditional printing company, they are turning to know more about what customers need, what I can meet again. All this tells us that the printing enterprise must speed up the transformation and upgrading, must combine enterprise characteristic and based on the actual needs of the local market change management ideas, determine the development direction, the same is not desirable, but should be in constant change is not the right way.
(Gold Printing Group) |
