In the past ten years, great changes have taken place in printing industry, digital printing technology in production speed, and the selection of substrates are maturing, the market has also emerged a large number of based on electronic camera, carbon powder and high-speed inkjet technology of new products, to meet the needs of customers from different areas.Electronic transmission channel more broke the traditional file transfer mode, and promote the digital printing in personalization and low-cost short version printing in the field of application.Including workflow, substrates, prepress and post-press equipment, auxiliary technology and effectively improve the automation level of the printing process, reduce the waste, labor costs, and live parts of the production and use cost.
From the overall, in 2013 the focus in the field of digital printing still falls on inkjet printing.Labels and packaging in digital technology and a faster penetration in the field of application.
The advantage is to provide value-added services
In the fierce market competition, many successful printing enterprises are on the path of the hybrid printing, digital printing as they is their lifeline, this is not because the technology can replace the traditional offset printing in mass printing, but because it opens the door to value-added services for enterprises, at the same time also can realize the seamless and printing machine and improve the automation level of printing production.
Most of the introduction of digital printing machine is use them to manufacture of low production and high value-added products.We can't say that current production inkjet printer has been on the mainstream of sheet-fed offset printing market has how much influence.High speed continuous inkjet printer is still a very successful product, but only limited to the transactional printing, direct mail, and book market.B2 sheet-fed ink-jet printing machine, meanwhile, is still in its infancy, there is no formation of a stable customer base.Fortunately, some of the sheet-fed offset printing factory is now via digital printing machine profit, this is a good place to start.
Although has passed more than 20 years of precipitation, large format printing market is still a potential market, and maintain a stable price level and product value.The advantage of printing can not only meet the needs of different market segments, and facilitating service for local businesses.Production speed of up to 5000 square feet per hour or more productive large-format printing system for offset printing is originally a very prosperous large-format printing market has injected new vitality, and production UV inkjet technology is successfully penetrated the mainly display image and the production of packaging in offset printing enterprises.Digital signage is a completely independent of the existing simulation printing market in emerging markets, but due to the current user time spent on the digital output is about 10 times the offset printing, offset printing is still large-format display in the market place.
Industrial printing is a digital printing market prospects are very broad, but it have a higher barriers to entry.Industrial printing is one of the biggest application fields, and many areas of the printing as a large part of the process of production, and basic it is online production.In addition, there are some areas of industrial-grade digital print service demand is more urgent, such as ceramics, textiles, and labels.
The influence of the ink jet printing
Although ink-jet printing since 2008 became a popular topic of the printing industry, but it is hard to measure it for printing the impact of various fields.And 2013 is the turning point of a fun, ink-jet printing in every corner of people's life, from the file to print to the label and packaging production, from home decoration to functional printing and 3 d printing, etc. It can be seen.
3 d printing is 2013 by most people talk about a topic, and the injection technology is the technical basis of 3 d printing being widely applied, and ink-jet technology, 3 d printer is all sorts of material ejected, instead of ink.Digital printing technology is usually used in the paper, and some plastic substrates, and now there are more and more users to its use in metal foil, metals, ceramics, textiles, printing, wood and glass, etc.We note that the production of digital printing presses in 2013 developed a lot of the document class of applications, such as ceramic tile, labels, flexible packaging, folding cartons and corrugated boxes, etc.In fact, 3 d printing technology applications in packaging design model of the largest production, this can help manufacturers will product to market faster.
Looking ahead to 2014, high-speed inkjet systems will continue to encroach on other technology market territory, and will further accelerate the speed.Company mainly engaged in mass production printing printing service provider realized recently, although they have used the most advanced offset printing machine and laser printer, but still can't ignore showed the great potential of inkjet technology.Significantly in the latter has indoor and outdoor surface printing, label printing, and color printing field has achieved good results, but still need to prove himself in the packaging, publishing, directory, newspapers, and the ability of ordinary commercial printing field.In large quantities of documents printing, inkjet printing production cost is still the main consideration of a problem, because it supplies and substrates are expensive.
The market held steady basic
Because most companies choose to drew the exhibition in 2012 launched a new product and technology, so the printing market in 2013
Relatively calm.It seems we seldom hear from traditional offset printing machine manufacturer, only man Roland company said it would cooperate with landa companies develop printing equipment based on nanotechnology.Packaging design exhibition held in this year the company London said wants to make of nanotechnology on printing quality improvement to the equal level to offset printing, and the target has been achieved 85%.B2 wide sheet-fed printer has opened into direct mail for digital printing and book printing and commercial printing environment, but also reduces the production cost of small wide products.
Although technically a lackluster, printing industry mergers and acquisitions activity is still worthy of attention.Although some equipment manufacturers in many years ago, start thinking about the acquisitions and mergers and acquisitions, but in the last year to a year and a half of the time, the merger cases increased significantly.There is the famous (xerox Impika, ricoh buy-outs PuChi and Canon oce, etc.
From the overall, 2013 of development, recovery and restructuring as the theme in printing market, and we believe that a better printing market will soon come.
Postpress obvious progress
From a technical point of view, in 2013 is a year from peak to trough, mainly because the 2012 drew the exhibition has provided new technology platform, and we have to focus on this year is the installation and use of these new products.The digital printing technology in packaging applications particularly conspicuous.The Coca-Cola company launched in the UK, for example, "share this bottle of cola" marketing campaign, they use digital print on the printing machine in the coke bottle of Britain's 150 most popular names, so that consumers can in the UK each big supermarket to buy oneself to like version of Coca-Cola.The success of this activity inspired the market for digital labels and packaging.
And the early launch of B2 wide digital printing presses is succeeded in business, and opened the door into the packaging market for the user.In addition, the development of digital printing and processing technology is very obvious.Printing enterprise the hope is that these technologies to develop their own work processes and business models, in order to increase revenue.Some don't seem to dazzle also obtained the widespread use of technology, management information system will continue to optimize the supply chain and the working process, improve the automation level of the enterprise.Network printing will also bring new terminal consumer market for the printing enterprise.
（Gold Printing Group） |
