Recently, "the German printer" issued digital print advertising and directory market statistics report, according to the report, the German market for digital print advertising and directory output rose to 20 million euros from 140 million euros, obvious growth means that Germany digital printing market has huge potential.
It is reported that the current printing market is growing, not only in China, India or Brazil, and also in Germany. If observed the entire printing market, people will find some areas or falling. Gravure and offset printing, for instance, advertising and catalogue printing market (total 1 billion euros) from 2009 to 2011 reduced to 110 million euros. But at the same time digital printing advertising and directory market growth by 20 million euros to 140 million euros, grew at an annual rate of 190% a year. So, although another aspect of the market (gravure and offset printing) loss of 110 million euros, but digital print advertising and directory market surge - although similar printing products are advertising and directory. In addition, from 2009 to 2009, the production of gravure magazine total loss of 220 million euros. The demand has disappeared.
The opposite development momentum, printing market potential growth and a variety of opportunities. In order to realize these opportunities, the enterprise not only to see change as an opportunity, and want to start the change process of ignition in person. Have the strategic foresight entrepreneurs in economic history always arouse the process of "creative destruction". They create new methods, new products and new markets. In recent years, in the printing industry to this new situation: it is a new method, such as automation, stability of mixed printing production to successful online printing plant; The second is the new product, such as can design independently by end customer online photo book, this is an unprecedented; Third, new markets, such as printing of electronic device, the new application field for display, battery, photovoltaic products or smart textiles. (Gold Printing Group) |
