In 2008 the outbreak of the international financial crisis on the global economy development has formed the huge impact, especially in the United States, Europe and Japan and other developed economies in the process, the national economy continues to slump, which directly affected the region the development of printing industry. From the United States, Italy, Japan and other countries printing association, the information provided by the analysis, in 2008 after the outbreak of the international financial crisis, the printing and printing equipment market of developed countries is peak dropped significantly, for many years to vibration fatigue, in the long run is on the decline.
Printing and printing equipment market status quo: the overall market growth
According to the printing, publishing and paper processing technology suppliers association President, in 2000 the United States has 39035 printing enterprises, reduced to 27977, 2012, 12 years dropped 28%. The printing market turnover reached $174.5 billion in 2007, in 2009 the United States printing market fell to the bottom at $140.6 billion, although rebounded slightly in recent years, but the growth, of about $147 billion in 2012, is expected to grow to $155 billion by the year 2014. But in the long run will continue to lower, estimated at $145 billion by 2020. Due to printing market decline lead to overcapacity, frontal sharp decline in the printing equipment, from a peak of $2007 in 4.2 billion fell to about $2.5 billion in 2012, fell by 40% in the six years alone.
According to the Italian printing, papermaking and paper processing machinery manufacturers association secretary general introduction, in 2012 the European Union's 27 countries of the printing industry, a total of 12.1 companies, 842800 employees and revenue of 88 billion euros, down 13.2% in recent 4 years.
According to Japan's printing industry machinery industry will down for director, Japan in 2011 printing enterprises with more than four employees of the business was down 7.5% from the previous year, the output value is reduced to 5.6 trillion yen. Predicts 2020, the Japanese printing market transactions will decrease from 7.9 trillion yen in 2010 to 2020, 7.4 trillion yen, by 6%. In 2012 Japan's printing machinery equipment production fell by 2.1% over the previous year, total output value of 157.3 billion yen.
German association of machinery and equipment manufacturing printing and paper making equipment and supplies manufacturers association represents the German printing and paper making equipment manufacturer of 90%, its 130 members in 2012 sales revenue of about 9 billion euros, the peak in 2006 fell more than 40%.
Analysis: a variety of factors led to the decline
In developed economies such as Europe and the United States, the printing industry to boost weak trend the most direct reason is affected by the international financial crisis began in 2008. There are many factors affecting the development of the printing industry developed economies, mainly has the following points.
The substitution effect of print media lead to electronic media printing market shrink; In developed economies, which had declining birth rates and the aging trend resulting in a decline in demand for printed matter; Mail printing costs depressing demand for printed matter, about 50% of printed matter by mail in the United States, mailing costs rise greatly influenced; In European and American countries, environmentalists think the printing is the enemy of environmental protection, this led to a decline in demand for printed matter; Such as the 2011 earthquake in eastern Japan, such as incident to all walks of life, including printing industry, has a huge negative impact.
Outlook: emerging forms is developing rapidly
Under the condition of the overall growth, developed economies such as Europe and the United States, in the printing industry development is not without window. In printing requirements, for example, the overall decline, relatively flat packaging and printing development, especially in order to seek new growth point, the European and American countries in the digital printing, network printing, cross-media publishing, value-added services such as new formats on the bold practice, and achieved good results, which to a certain extent, indicates the developed economies printing industry development direction in the future. At the same time, some developed countries begin to pay close attention to printing electronics, 3 d printing and other emerging markets.
Digital printing market. , according to a study in the United States in response to "what do you think of the future what kind of printing service fastest" 2 ~ 3 years, 62.4% of respondents chose the "color digital printing", 53.5% of respondents chose the "digital printing/variable data service", the top two in all the blanks. British publishing, printing and media technology suppliers association, think Peter morris, a digital printing is the printing industry an opportunity, from 2011 to 2011 the average annual growth rate is expected to be 9.9% digital printing.
Based on the network in printing services. In the United States, 38% of respondents favored the development of network printing, with 30% of respondents look good online store and the development of cross-media marketing services, compared with five years ago with the web-based printing printing enterprise service awareness had the very big enhancement.
Emerging field application has huge potential. Outside the traditional application, printing technology in electronic printing, anti-counterfeiting printing, 3 d printing emerging applications such as wide attention, and that is one of the potential growth point of future printing industry. Ralph penny, predicts 2023, the United States can printed electronics market from $15 billion today to $80 billion, the global 3 d printing or stereoscopic printing by 2019 from $2 billion today to $6 billion. At the same time including the hologram, the radio frequency tag, biological recognition and smart CARDS, anti-counterfeiting printing market has reached $37 billion in the United States. (Gold Printing Group) |
