Broke out at the end of 2010 "Arab spring" sports for all countries in the Middle East has brought a series of the great change, and as publishing and advertising in the local recovery, printing to usher in the good development opportunities. To Saudi Arabia (hereinafter referred to as "Saudi") as an example, the government at the end of last year ordered 1.5 million this religious decrees for banned protests, it moved in virtually printer sales.
Due to the relatively stable political situation, Saudi Arabia in 2011 November completed the local election, candidates for 11 days in the election of a cost of $267 million during used to make newspaper ads, flexible board and outdoor advertising. Local elections and robust economic growth, Saudi Arabia new vigor into the printing industry, and promoted the market for efficient advanced printing equipment and service requirement.
As one of the leading Saudi printing group, Al Yamamah Press Establishment technology and printing affairs manager Khaled Sadiq said, with the expansion of business, the development of the printing industry also became very quickly, he said: "the increase of business enterprises have to increase prompted some to print advertising investment, this is the Saudi's printing industry growth laid a foundation." According to the international monetary fund is introduced, Saudi economy grew by 7.1% in 2011, to $676.7 billion, and is expected to continue to grow 6% this year.
With economic growth and the improvement of people's living standard, Saudi printing enterprise also began to new equipment for investment, to meet the demand of customers. SaDiKe explained: "we need to introduce faster printing equipment, because most customers hope that can with the fastest speed to get the finished product, therefore some countries still looking for digital technology help." But so far or offset some more popular, especially in printing in volume.
In general, the printing customer need today is efficient and fast, high quality printing services. Saudi Arabia now has a lot of high quality printer from Japan, but some emerging enterprise also began to other countries in the printing equipment suppliers for help.
According to Saudi international packaging and printing plastic rubber advertising the exhibition organizer, Riyadh exhibition company reports show: Saudi Arabia commercial printing market scale has reached 373.3 million us dollars, and local printing enterprise still actively to the latest printing equipment and operation skills for investment. Saudi printing market mainly divided into the newspapers, books and magazines to bind, before printing services and advertising, packaging and other printing service and so on four big field, in 2011 the four areas of Saudi printing of total revenue contribution were 26%, 28%, 1% and 45%.
The market for new printing solution to the growth of demand for equipment suppliers and distributors also brought new opportunities, and the latter is add big in Saudi Arabia's marketing and sales efforts. Last year, Saudi Arabia's printing enterprise quantity increased 3% to 224, while 45% are small businesses. And in Saudi printing total operating income, 65% are from staff more than 50 people of large-scale printing enterprise, such as salman rushdie group and Saudi printing and packaging company, etc. In the 2010-2011 fiscal year, Saudi printing market as a whole grew 5%, and realize the economic crisis hit bottom from the rebound.
As a Saudi numbered one of several big enterprise, Saudi printing and packaging company in 2011 made $9.6 million of revenue, more than $2010 in 93.8 billion increased by 2.3%. At the same time, the company's gross and operating income than a year ago were also increased by 0.8% and 20.8%. Looking ahead to 2012, the company's profits will continue to increase long, and in the first quarter of this year made up 4.8% of the good grades.
According to Riyadh exhibition company introduction, the private enterprise is very willing to Saudi Arabia for packing industry investment, and then drive the market for printing service requirement. In addition to food manufacturing beyond, the increase in the number of college students is to promote the prosperity of the Saudi printing market main reason.
Although the book binder in Saudi Arabia on printing market the share of only 28%, but its development prospect very optimistic. Saudi people love reading, especially novel. With the international book exhibition held in Riyadh, Saudi Arabia's book binder market will also get more growth space. (Gold Printing Group) |
