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Production-oriented digital printing technology was born in 20 years ago, xerox Adobe in 1990 October 2 launched first productive digital printers - DocuTech, it was the most main competitor is kodak Lionheart. Since then, emerge in endlessly new products make digital printing becoming cheaper and cheaper, more and more colorful. Xerox, HP Indigo, "kang and kodak NexPress equipment progress, with the obvious inkjet printing's rise, digital printing also gradually penetrated each corners of the printing industry. Canon, konica minolta, ricoh and xerox etc products help countless printing service provider in fierce market competition to a success.
In order to understand the market trends, find color digital printers the accurate positioning konica minolta, infotrends through the market long-term printing enterprise on the investigation and analysis, recently summarizes the digital printing field color six trends. The company also points out, whether the printing company, like when such large enterprise, or small printing company should seize color digital printing paper, or lose precious opportunities changed, or you die. Long live the skillfulness version day has gone, printing customer hope that through small batch printing to reduce inventory, waste and overall costs. In addition, it is now the age of information explosion in the future, when also want to stay and printing industry font, enterprise must adopt color digital printing technology, it can not only bring the rich return on investment and can improve customer service level.
Digital printing production growth, four-color offset decreased live thing. Win the shipping company for more than 300 last year the enterprise internal printers and business was conducted and the results showed 62 percent of respondents said they charge sheet, digital printing production in 2009 to 2010, and achieved growth during a 61% of respondents felt four-color offset the amount of live thing down.
Black and white printing gradually turned to the color printing. Although the number black-and-white digital printing in far beyond the color printing, but it didn't actually growth, really make the rise is color digital printing. Win the shipping company forecast, color digital printing in 2008 ~ 2013 compound rate will reach 17.8% of the offset printing, and black and white and digital printing will decline during this 3.6%.
Single pen live thing is decreasing printing. Win the shipping company of 240 name printing buyers were investigated, the results found they more than 50% of colored pieces of the printing quantity live less than 1000, 70% of the live thing less than 5,000 printing quantity. Owing to the digital printing quality color has been much improved, so the color digital technology in short edition replaced traditional offset printing field and also only will only a matter of time.
Marketing pressure promote customization printing growth. In making marketing plan, some companies have often just blindly work by intuition. But since the international financial crisis, the industry's future consumables rules have changed. Marketing enterprise must want to find new partners, to help them make the customization, targeted marketing activities, and to achieve this goal, first is must to digital technology investments.
Web services for digital printing pave streets. Web services for cross-media industry brought new revenue opportunities, printing buyers and printing service suppliers also gradually realized the value of the network. Win in 2008 ship company "issued by the electronic commerce: printing the future" report packaging anti-counterfeiting, two-thirds of printing buyers come on the Internet purchasing print. Meanwhile, more than half of the printing service suppliers can provide clients with the network to printing services. These services are usually is converted into "network publication" entrance, printing is just one of a multimedia services. Printing service providers can use this foundation platform to provide email and text message service, and create a collection of printing, personalized web pages and login page at a suit across channel marketing activities.
Color digital printing and the Internet to create benefits. Color with Internet digital printing win-win team could narkedly improve printing enterprise management efficiency and profits, they can let customers placing orders through the network die-cutting stamping indentation, reduce the printed document the chance for errors, but also reduced the printing enterprise customer service and sales burden. By letting customers order fill in online the types, printing quantity, paper types and post-press processing requirements and delivery time, printing enterprise production process can be much simpler.
Through the network to printing system, printing service provider may at any time tracking live thing, to provide online status report. Customers order of online orders can also be transmitted directly to the digital printers or CTP (computer direct plate-making) system, no need to print materials manual intervention. Some enterprise can even by some predefined templates, for remote customers with the most convenient customized service. So, printing service provider will become part of the printing, and can supply chain through some non-printing class service wins the gains. In addition, the order of payment procedure can also integrated into online working process, thus speeding up individualized printing speed, improve customer payment enterprise cash flow.
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